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SXSW Essentials

The S’well marketing team is heading down to Austin, Texas this weekend for the South by Southwest film, music, and interactive media festival. In its entirety, the festival lasts 9 days and covers everything from film premieres and major musical acts to media presentations and emerging technologies. It’s definitely not our first rodeo so we’ve come to view ourselves as SXSW veterans. Check out out our list of essentials to make it through the festival.