S’well launched its first-ever holiday film to showcase our bottles in a chic, yet innovative way. The spot, titled “Hydration Magic” is full of the same kind of optimism, joy, fashion and magic that the product itself embodies. While it features S’well as an object of desire, it also shows how S’well serves as a catalyst for unexpected surprise and delight.
“Hydration Magic” was the company’s biggest production yet, featuring 22 distinct characters and 10 additional extras (including some of our very own S’well team members). Directed by John Poliquin–a Canadian music video, commercial and feature film director–the film is set in a stuffy art gallery in need of a little inspiration. A water balloon fight quickly breaks out, drenching the guests and paintings with water. As the paintings are hit with water, the colors beneath the original blank canvases are revealed. The explosions of water were shot in slow motion, at 2500 frames per second, in order to capture the magic and beauty of water.
Take a look at our behind the scenes pictures and video and see what it was like to create the magic.