Introducing the Gem Collection

Monday, December 12th, 2016

Introducing the S'well bottle Gem Collection

Our design team took a down-to-earth approach to designing this season’s premium bottle collection. We found the inspiration images on all of the moodboards around our studio had a connecting golden thread: rich tonal jewel hues, plush textiles, and pieces of fractured minerals. With a focus on the relationship between color and light, The Gem Collection was born.

This fall, we’re finding inspiration in bold street style shots, where the unapologetically fashion focused aren’t afraid of mixing bold colors to highlight their equally-as-bold personalities. Our design team is fascinated with the light-bending facets found in earthy minerals and stones, which occur naturally in both fractured and polished forms. A smattering of Swarovski crystals reflect the collection’s laid-back luxe. The Gem Collection has a hue for every facet of your personality: luxurious tonal colors which are smooth, sophisticated, and chic.

The making of the S'well bottle Gem Collection

Perfecting the color palette

The making of the S'well bottle Gem Collection

Playing with hues and finishes

The making of the S'well bottle Gem Collection

Brainstorming the nomenclature of the collection