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SXSW in Review


Last week, the S’well team was in Austin, Texas for the SXSW Film, Music & Interactive Media Festival. There was plenty to do, plenty to eat & plenty of cool people to meet. Here’s a quick run-through of how the week went down.

You wouldn’t be doing Austin right if you didn’t start the mornings with breakfast tacos. Our favorite taco joints include Torchy’s Tacos (Obama himself patroned the cherished taco spot during his visit to ATX), Veracruz All Natural food truck and Tacodeli.


Throughout the week, various companies and brands hosted activations at different houses (this is just a cool way of saying they hosted parties at different venues). S’well partnered with Funny or Die for a Sunday showcase concert featuring Penguin Prison at the #FODTX SXSW House at the Scoot Inn.


Some of our other favorite houses included Refinery29 x Neiman Marcus, Tumblr, Headgun featuring Jake & Amir, Mashable, Revolve x Who What Wear, Infatuation x Paige Denim, and Spotify.


In addition to working with Funny or Die, S’well also partnered with Universal Music Group to green out the JW Marriott for the “MUSIC IS UNIVERSAL” experience. The event included rooftop yoga with GAP, concerts with Ryan Adams and The Avett Brothers, and a poolside DJ night with a live mural painting experience by artist Yoon Hyup. In case you missed it, S’well collaborated with Yoon Hyup to create our Austin Nights bottle (it sold out within a few days), featuring an outline of the Austin skyline.


Our favorite places for #EEEEEATS included the very instagrammable Launderette & Josephine House, Hopdoddy Burger Bar (a more in depth ode to Shake Shack), Juiceland (for fresh smoothies to help get over those ATX hangovers), East Side King Thai-Kun (food truck at Whisler’s Cocktail bar), and Foreign & Domestic (a great BBQ pit off the beaten path). All of the food trucks, although more of a slow sit down pace, were insanely good.

Despite the heat, we had an amazing time and met a lot of cool people along the way (shoutout to our new friends BØRNS & Cloves). All of this and more was covered on our Snapchat story. Stay in the loop by following us for more behind the scenes looks at the S’well life… and stay weird Austin.