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SXSW Essentials


The S’well marketing team is heading down to Austin, Texas this weekend for the South by Southwest film, music, and interactive media festival. In its entirety, the festival lasts 9 days and covers everything from film premieres and major musical acts to media presentations and emerging technologies. It’s definitely not our first rodeo so we’ve come to view ourselves as SXSW veterans. Here’s a list of essentials that always help to get the most out of the festival experience:

A bag to tote your essentials around in. This Pop Quiz Backpack from Herschel is a perfect day bag, just big enough to carry all of the necessities and cool enough to make a statement.


Sensible shoes are a must-have. The Adidas Superstar Foundation Shoes are the perfect mix between comfort and style.


Sunglasses are a necessity in the Austin sun. The People Cove II sunglasses from Retrosuperfuture offer a contemporary and versatile shape for all-day wear.


A portable phone charger to make sure you’re always powered up. We’re obsessed with the Triple C Primo Universal Power Bank. It’s sleek, stylish, and works with basically any portable electronic device.


Earphones for when you want to catch up on the latest SERIAL episode. These ME05 Earphones from Master & Dynamic are incredibly comfortable and provide for a high-quality audio experience.


Snacks to hold you over. We’re partial to the Wild Blueberry Pistachio bar from this bar saves lives.


Texas is HOT, so hydration is always key. Lucky for us, we know good and well how to ensure proper hydration: S’well Bottles. We’re releasing a new Limited Edition S’well bottle called ‘Austin Night’, a designer collaboration with Yoon Hyup for SXSW. Austin Night will be available to purchase online at swellbottle.com on Monday March 14th.




S'well at SXSW

SXSW is upon us and we can’t wait to escape to the warm Austin sun. As we prepare and pack our bags, we wanted to share with you some of Team S’well travel necessities:

– 9oz Ocean Blue | Shimmer Collection S’well bottle to stay hydrated

Botkier White Warren Backpack to carry everything in style

Opening Ceremony Mophie Phone Charger because no one likes a dead phone

Nourish Energize Snacks to stay energized in between big taco and BBQ binges

SXSW Packing List

SXSW Packing List

If you’re looking to explore Austin outside of SXSW, you’ve got to check out The Afar Guide To Austin, giving you essential lists of the best places to sightsee, shop, and more.  If you’re hoping to get a taste of Austin, then look no further than Infatuation which will be running, talking, paneling and of course #eeeeeats-ing throughout SXSW.


Want to meet team S’well? We will be all over Austin for SXSW. Come find our team at the Funny or Die house, the Spotify house and you may even see S’well bottles at Jimmy Kimmel Live, SXSW Interactive panel or every taco truck in the city. Tag #sxswell to join the conversation and view our live social feed here.


Jam with us to our “Jaded” Spotify Playlist


As mentioned in our previous blog post, we’ve been feeling like we’re living in an eternal winter here in New York.  But we know the end is near and we all will defrost soon.

We’ve got some good times coming our way at SXSW this month! We’re excited to be apart of this year’s Spotify house during SXSW Interactive hosting SoulCycle in the mornings and amazing artist performances throughout the day/evening.

Team S’well has been compiling a playlist of tunes we can’t get out of our heads in hopes to get us through the remaining weeks winter a little bit faster. If you have a Spotify account, search for “swellbottle” and check out what we’re listening to. If you don’t already have it, download Spotify and jam to our “Jaded” playlist.

Winter got you feeling jaded too? We’re kicking off the last month of cold weather by taking 15% off 9oz and 25oz Jade from now until March 31st, while supplies last. Shop now.


Spotify x S'well that will be featured at SXSW Interactive.

Spotify x S’well that will be featured at SXSW Interactive.