Tag Archives: technology

SXSW Essentials


The S’well marketing team is heading down to Austin, Texas this weekend for the South by Southwest film, music, and interactive media festival. In its entirety, the festival lasts 9 days and covers everything from film premieres and major musical acts to media presentations and emerging technologies. It’s definitely not our first rodeo so we’ve come to view ourselves as SXSW veterans. Here’s a list of essentials that always help to get the most out of the festival experience:

A bag to tote your essentials around in. This Pop Quiz Backpack from Herschel is a perfect day bag, just big enough to carry all of the necessities and cool enough to make a statement.


Sensible shoes are a must-have. The Adidas Superstar Foundation Shoes are the perfect mix between comfort and style.


Sunglasses are a necessity in the Austin sun. The People Cove II sunglasses from Retrosuperfuture offer a contemporary and versatile shape for all-day wear.


A portable phone charger to make sure you’re always powered up. We’re obsessed with the Triple C Primo Universal Power Bank. It’s sleek, stylish, and works with basically any portable electronic device.


Earphones for when you want to catch up on the latest SERIAL episode. These ME05 Earphones from Master & Dynamic are incredibly comfortable and provide for a high-quality audio experience.


Snacks to hold you over. We’re partial to the Wild Blueberry Pistachio bar from this bar saves lives.


Texas is HOT, so hydration is always key. Lucky for us, we know good and well how to ensure proper hydration: S’well Bottles. We’re releasing a new Limited Edition S’well bottle called ‘Austin Night’, a designer collaboration with Yoon Hyup for SXSW. Austin Night will be available to purchase online at swellbottle.com on Monday March 14th.