Tag Archives: innovative

SXSW #eeeeeats in ATX


In case you haven’t seen all of the excitement surrounding SXSW, the week long plus event is happening in our favorite city, Austin, Texas. The city is brimming with locals and tourists coming together for the common good of innovative ideas, technology, live music, film, food, you name it. S’well is in Austin for SXSW Interactive and you may have seen SXSW Limited Edition S’well bottles given out at the Spotify & Funny or Die houses, or maybe even SXGood Hub or in your VIP backpack at the Spring happy hour. We are taking over Austin right now- one bottle at a time #sxswell.

Seeing as the S’well team has some major foodies, we were able to find some time to to eat at some of the most impressive restaurants around Austin. A few of our favorites #eeeeeats were tacos at Veracruz All Natural & Torchy’s Tacos where we tried Migas Breakfast tacos. Migas is a popular Tex-Mex breakfast dish, consisting of a mix of scrambled eggs corn tortilla strips, onions, chile peppers, tomatoes and cheese, most often found in a breakfast taco. We felt like real locals trying them. Also a local Austin staple is Topo Chico, a mineral water that comes in this glass bottle that I had a packaging crush on (we even took ours home as a keepsake of Austin). And be sure to try a local favorite cocktail: Topo Chico mixed with local favorite vodka, Grapefruit Deep Eddy.


Breakfast Tacos

Next up is the infamous Texas BBQ. Austin has this reputation for having the best brisket, housed in food trucks with crazy, long lines that sell out before 1 pm. So clearly needing to see/eat all of the hype, I braved the line at La Barbecue on Saturday morning, getting there at 11:20 am and walking to the picnic table with a tray of heaping pounds of meat around 12:45 pm. The line isn’t as bad as you’d think because on Saturdays, you can pump free beer from a keg while you wait in the salty heat. $33 got us enough meat to feed a full family. We loved the brisket but overall everything was amazing and lived up to it’s reputation. In case you still aren’t full from piles of pork, swing by Gourdough’s for donuts made of crazy concoctions.

We even had time to try a few more foodie favorites: Qui, Odd Duck and Uchi. Qui has an outdoor patio, Pulutan, with cheaper eats than their normal tasting menu. Qui had great cocktails and small plates, but the most noteworthy dish was the cheddar cheese ice cream sandwich. Odd Duck had some of the most innovative flavor combinations and was very veggie friendly. The favorite being the Sunchoke tater tots with deviled egg, beets and drizzled in  dill oil with a house draft ginger beer Moscow Mule to wash it down on the patio. Uchi is the queen of sushi in Austin and is known for being pricey but if you go for the daily Sake Social Hour, there is a select menu with cheaper food and drink prices. $3 Sake, anyone?!


Odd Duck

Our final Austin food conquest was a big one- Whole Foods. The Whole Foods Headquarters is based in Austin so needless to say it’s the best of the best when it comes to Whole Foods. It’s HUGE with extra samples and a section for every food category you can think of. After aimlessly walking through the aisles and aisles of local food, we decided on the full blown sushi bar for a sashimi bowl and grabbed a smoothie on my our way out to sit in the large outdoors dining area.

So yes, SXSW is all about innovative thinkers and do-ers but also eaters. Don’t be afraid to gain a few pounds and definitely pack your stretchy jeans to ATX. Life is too short to say no to BBQ.