Tag Archives: infatuation

SXSW in Review


Last week, the S’well team was in Austin, Texas for the SXSW Film, Music & Interactive Media Festival. There was plenty to do, plenty to eat & plenty of cool people to meet. Here’s a quick run-through of how the week went down.

You wouldn’t be doing Austin right if you didn’t start the mornings with breakfast tacos. Our favorite taco joints include Torchy’s Tacos (Obama himself patroned the cherished taco spot during his visit to ATX), Veracruz All Natural food truck and Tacodeli.


Throughout the week, various companies and brands hosted activations at different houses (this is just a cool way of saying they hosted parties at different venues). S’well partnered with Funny or Die for a Sunday showcase concert featuring Penguin Prison at the #FODTX SXSW House at the Scoot Inn.


Some of our other favorite houses included Refinery29 x Neiman Marcus, Tumblr, Headgun featuring Jake & Amir, Mashable, Revolve x Who What Wear, Infatuation x Paige Denim, and Spotify.


In addition to working with Funny or Die, S’well also partnered with Universal Music Group to green out the JW Marriott for the “MUSIC IS UNIVERSAL” experience. The event included rooftop yoga with GAP, concerts with Ryan Adams and The Avett Brothers, and a poolside DJ night with a live mural painting experience by artist Yoon Hyup. In case you missed it, S’well collaborated with Yoon Hyup to create our Austin Nights bottle (it sold out within a few days), featuring an outline of the Austin skyline.


Our favorite places for #EEEEEATS included the very instagrammable Launderette & Josephine House, Hopdoddy Burger Bar (a more in depth ode to Shake Shack), Juiceland (for fresh smoothies to help get over those ATX hangovers), East Side King Thai-Kun (food truck at Whisler’s Cocktail bar), and Foreign & Domestic (a great BBQ pit off the beaten path). All of the food trucks, although more of a slow sit down pace, were insanely good.

Despite the heat, we had an amazing time and met a lot of cool people along the way (shoutout to our new friends BØRNS & Cloves). All of this and more was covered on our Snapchat story. Stay in the loop by following us for more behind the scenes looks at the S’well life… and stay weird Austin.


Keep Brunch S’well

keep brunch s'well

It’s not quite breakfast and it’s not yet lunch. You know it as well as we do, it might be the best meal of all; brunch. There’s something about waking up late, rolling out of bed and recalling memories of the previous night with friends over runny eggs (with mounds of avocado and hot sauce of course) and some hair of the dog that bit you the night before.

If you can’t tell, the members of team S’well are pro brunch. To honor our devotion to our favorite meal, we’ve created a Limited Edition Breakfast Club Collection featuring “Put an Egg on It” (it is the year of the egg after all) and Brunch!

We’ve additionally created a bottle being sold exclusively on KEEP, boasting everyone’s favorite summer drink, “#OnlyRosé.” The 25oz S’well can hold an entire bottle of wine and will keep it cold for 24 hours so you can Rosé all day this Summer.

This weekend, we’re hosting a launch event for the Breakfast Club, over Brunch of course, at the Surf Lodge in Montauk in collaboration with KEEP. Stalk the photos with the hashtag #keepbrunchswell and live vicariously through the runny egg avocado toast, frittatas and lox. The S’well bottles will be available online for purchase on Friday afternoon, while supplies last.


Gov Ball: NYC’s Best Kept Music Secret

gov ball

Governor’s Ball Music Festival, aka GOV BALL, is NYC’s best kept music festival secret. Tickets are substantially less expensive than Coachella and other major festivals but the line up is just as impressive featuring headliners Drake, Lana del Rey, the Black Keys and Florence and the Machine. Those of us in the office attending are currently preparing our ears on Spotify with our custom made playlist.

If you don’t have tickets you can follow along on our Spotify playlist here. We’re clearly most excited to see Drake and Florence and the Machine but other highlights from the festival include the Lana del Rey, Odesza, , ASTR, Little Dragon, Flume, Ratatat and the Black Keys.

Luckily for our taste buds, the Infatuation partnered with Gov Ball this year to curate the food vendors. Our favorite #EEEEEATS include Luke’s Lobster, Momofuku Milk Bar, Mighty Quinn’s, Taqueria Diana, Van Leeuwen, Tacombi. Our stomach’s growling already thinking about it!
We are even excited about Gov Ball’s location on Randall’s Island- just a ferry ride from Manhattan gives you an excuse to be on a boat with some fresh air outside the city.

And it goes without saying to make sure you pack your favorite color S’well bottle and fill it at the water stations throughout the venue to stay hydrated in between visiting the beer tents and never ending acts.

Unlike Drake’s mixtape, if you’re reading this it’s NOT TOO LATE to buy tickets, still available here. Also not too late to get a S’well bottle in time for the festival, swing by Rothman’s in Union Square for a wide variety of S’well bottle colors and styles at our temporary pop up shop. You may just come out of there with one for you at Gov Ball and one for Dad for Father’s Day…

gov ball ny 2015


S'well at SXSW

SXSW is upon us and we can’t wait to escape to the warm Austin sun. As we prepare and pack our bags, we wanted to share with you some of Team S’well travel necessities:

– 9oz Ocean Blue | Shimmer Collection S’well bottle to stay hydrated

Botkier White Warren Backpack to carry everything in style

Opening Ceremony Mophie Phone Charger because no one likes a dead phone

Nourish Energize Snacks to stay energized in between big taco and BBQ binges

SXSW Packing List

SXSW Packing List

If you’re looking to explore Austin outside of SXSW, you’ve got to check out The Afar Guide To Austin, giving you essential lists of the best places to sightsee, shop, and more.  If you’re hoping to get a taste of Austin, then look no further than Infatuation which will be running, talking, paneling and of course #eeeeeats-ing throughout SXSW.


Want to meet team S’well? We will be all over Austin for SXSW. Come find our team at the Funny or Die house, the Spotify house and you may even see S’well bottles at Jimmy Kimmel Live, SXSW Interactive panel or every taco truck in the city. Tag #sxswell to join the conversation and view our live social feed here.