Tag Archives: film

SXSW in Review

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Last week, the S’well team was in Austin, Texas for the SXSW Film, Music & Interactive Media Festival. There was plenty to do, plenty to eat & plenty of cool people to meet. Here’s a quick run-through of how the week went down.

You wouldn’t be doing Austin right if you didn’t start the mornings with breakfast tacos. Our favorite taco joints include Torchy’s Tacos (Obama himself patroned the cherished taco spot during his visit to ATX), Veracruz All Natural food truck and Tacodeli.

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Throughout the week, various companies and brands hosted activations at different houses (this is just a cool way of saying they hosted parties at different venues). S’well partnered with Funny or Die for a Sunday showcase concert featuring Penguin Prison at the #FODTX SXSW House at the Scoot Inn.

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Some of our other favorite houses included Refinery29 x Neiman Marcus, Tumblr, Headgun featuring Jake & Amir, Mashable, Revolve x Who What Wear, Infatuation x Paige Denim, and Spotify.

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In addition to working with Funny or Die, S’well also partnered with Universal Music Group to green out the JW Marriott for the “MUSIC IS UNIVERSAL” experience. The event included rooftop yoga with GAP, concerts with Ryan Adams and The Avett Brothers, and a poolside DJ night with a live mural painting experience by artist Yoon Hyup. In case you missed it, S’well collaborated with Yoon Hyup to create our Austin Nights bottle (it sold out within a few days), featuring an outline of the Austin skyline.

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Our favorite places for #EEEEEATS included the very instagrammable Launderette & Josephine House, Hopdoddy Burger Bar (a more in depth ode to Shake Shack), Juiceland (for fresh smoothies to help get over those ATX hangovers), East Side King Thai-Kun (food truck at Whisler’s Cocktail bar), and Foreign & Domestic (a great BBQ pit off the beaten path). All of the food trucks, although more of a slow sit down pace, were insanely good.

Despite the heat, we had an amazing time and met a lot of cool people along the way (shoutout to our new friends BØRNS & Cloves). All of this and more was covered on our Snapchat story. Stay in the loop by following us for more behind the scenes looks at the S’well life… and stay weird Austin.

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SXSW Essentials

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The S’well marketing team is heading down to Austin, Texas this weekend for the South by Southwest film, music, and interactive media festival. In its entirety, the festival lasts 9 days and covers everything from film premieres and major musical acts to media presentations and emerging technologies. It’s definitely not our first rodeo so we’ve come to view ourselves as SXSW veterans. Here’s a list of essentials that always help to get the most out of the festival experience:

A bag to tote your essentials around in. This Pop Quiz Backpack from Herschel is a perfect day bag, just big enough to carry all of the necessities and cool enough to make a statement.

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Sensible shoes are a must-have. The Adidas Superstar Foundation Shoes are the perfect mix between comfort and style.

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Sunglasses are a necessity in the Austin sun. The People Cove II sunglasses from Retrosuperfuture offer a contemporary and versatile shape for all-day wear.

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A portable phone charger to make sure you’re always powered up. We’re obsessed with the Triple C Primo Universal Power Bank. It’s sleek, stylish, and works with basically any portable electronic device.

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Earphones for when you want to catch up on the latest SERIAL episode. These ME05 Earphones from Master & Dynamic are incredibly comfortable and provide for a high-quality audio experience.

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Snacks to hold you over. We’re partial to the Wild Blueberry Pistachio bar from this bar saves lives.

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Texas is HOT, so hydration is always key. Lucky for us, we know good and well how to ensure proper hydration: S’well Bottles. We’re releasing a new Limited Edition S’well bottle called ‘Austin Night’, a designer collaboration with Yoon Hyup for SXSW. Austin Night will be available to purchase online at swellbottle.com on Monday March 14th.

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