Tag Archives: eeeeeats

SXSW in Review

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Last week, the S’well team was in Austin, Texas for the SXSW Film, Music & Interactive Media Festival. There was plenty to do, plenty to eat & plenty of cool people to meet. Here’s a quick run-through of how the week went down.

You wouldn’t be doing Austin right if you didn’t start the mornings with breakfast tacos. Our favorite taco joints include Torchy’s Tacos (Obama himself patroned the cherished taco spot during his visit to ATX), Veracruz All Natural food truck and Tacodeli.

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Throughout the week, various companies and brands hosted activations at different houses (this is just a cool way of saying they hosted parties at different venues). S’well partnered with Funny or Die for a Sunday showcase concert featuring Penguin Prison at the #FODTX SXSW House at the Scoot Inn.

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Some of our other favorite houses included Refinery29 x Neiman Marcus, Tumblr, Headgun featuring Jake & Amir, Mashable, Revolve x Who What Wear, Infatuation x Paige Denim, and Spotify.

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In addition to working with Funny or Die, S’well also partnered with Universal Music Group to green out the JW Marriott for the “MUSIC IS UNIVERSAL” experience. The event included rooftop yoga with GAP, concerts with Ryan Adams and The Avett Brothers, and a poolside DJ night with a live mural painting experience by artist Yoon Hyup. In case you missed it, S’well collaborated with Yoon Hyup to create our Austin Nights bottle (it sold out within a few days), featuring an outline of the Austin skyline.

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Our favorite places for #EEEEEATS included the very instagrammable Launderette & Josephine House, Hopdoddy Burger Bar (a more in depth ode to Shake Shack), Juiceland (for fresh smoothies to help get over those ATX hangovers), East Side King Thai-Kun (food truck at Whisler’s Cocktail bar), and Foreign & Domestic (a great BBQ pit off the beaten path). All of the food trucks, although more of a slow sit down pace, were insanely good.

Despite the heat, we had an amazing time and met a lot of cool people along the way (shoutout to our new friends BØRNS & Cloves). All of this and more was covered on our Snapchat story. Stay in the loop by following us for more behind the scenes looks at the S’well life… and stay weird Austin.

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Year of the Monkey

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Happy Chinese New Year! The Chinese years are characterized by different animals and this year we celebrate the Year of the Monkey. There is a lot to be said about the various animals of Chinese New Year. In fact, the monkey is 9th of 12 animals that recur throughout the Chinese Zodiac calendar. People born during the Year of the Monkey (1944, 1956, 1968, 1980, 1992, 2004, and 2016) are said to be smart, clever and intelligent in resemblance of their zodiac animal. Famous figures born in the Year of the Monkey include Leonardo da Vinci, Eleanor Roosevelt, Mick Jagger, Diana Ross, Elizabeth Taylor, Celine Dion, Tom Hanks, and Will Smith.

In addition to the zodiac animal, the calendar also rotates according to one of five elements: gold or metal, water, wood, fire, and earth. 2016 is the Year of the Fire Monkey. According to Chinese zodiac traditions, both the animal and the element of your birth year are determinants of your personality and destiny. People born during The Year of the Fire Monkey are ambitious and adventurous, but irritable.

Regardless of your sign, 2016 is a year to take action and create a new path for yourself. This new year is filled with endless possibilities. Even the most ambitious dreams can be achieved, so it’s time to start pushing for them. You must start new endeavors and seek new horizons to make a big change happen. It’s time to go out and get, rather than sit around and wait.

Team S’well will be celebrating the only way we know how…with amazing Chinese food! Mission Chinese is our go to spot for dim sum and Szechuan peppers. But with the cold New York weather, we might grab take out from Han Dynasty and eat it at home with a side of Netflix and 25oz S’well bottle full of wine.   

How will you celebrate?

Keep Brunch S’well

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It’s not quite breakfast and it’s not yet lunch. You know it as well as we do, it might be the best meal of all; brunch. There’s something about waking up late, rolling out of bed and recalling memories of the previous night with friends over runny eggs (with mounds of avocado and hot sauce of course) and some hair of the dog that bit you the night before.

If you can’t tell, the members of team S’well are pro brunch. To honor our devotion to our favorite meal, we’ve created a Limited Edition Breakfast Club Collection featuring “Put an Egg on It” (it is the year of the egg after all) and Brunch!

We’ve additionally created a bottle being sold exclusively on KEEP, boasting everyone’s favorite summer drink, “#OnlyRosé.” The 25oz S’well can hold an entire bottle of wine and will keep it cold for 24 hours so you can Rosé all day this Summer.

This weekend, we’re hosting a launch event for the Breakfast Club, over Brunch of course, at the Surf Lodge in Montauk in collaboration with KEEP. Stalk the photos with the hashtag #keepbrunchswell and live vicariously through the runny egg avocado toast, frittatas and lox. The S’well bottles will be available online for purchase on Friday afternoon, while supplies last.

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Gov Ball: NYC’s Best Kept Music Secret

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Governor’s Ball Music Festival, aka GOV BALL, is NYC’s best kept music festival secret. Tickets are substantially less expensive than Coachella and other major festivals but the line up is just as impressive featuring headliners Drake, Lana del Rey, the Black Keys and Florence and the Machine. Those of us in the office attending are currently preparing our ears on Spotify with our custom made playlist.

If you don’t have tickets you can follow along on our Spotify playlist here. We’re clearly most excited to see Drake and Florence and the Machine but other highlights from the festival include the Lana del Rey, Odesza, , ASTR, Little Dragon, Flume, Ratatat and the Black Keys.

Luckily for our taste buds, the Infatuation partnered with Gov Ball this year to curate the food vendors. Our favorite #EEEEEATS include Luke’s Lobster, Momofuku Milk Bar, Mighty Quinn’s, Taqueria Diana, Van Leeuwen, Tacombi. Our stomach’s growling already thinking about it!
We are even excited about Gov Ball’s location on Randall’s Island- just a ferry ride from Manhattan gives you an excuse to be on a boat with some fresh air outside the city.

And it goes without saying to make sure you pack your favorite color S’well bottle and fill it at the water stations throughout the venue to stay hydrated in between visiting the beer tents and never ending acts.

Unlike Drake’s mixtape, if you’re reading this it’s NOT TOO LATE to buy tickets, still available here. Also not too late to get a S’well bottle in time for the festival, swing by Rothman’s in Union Square for a wide variety of S’well bottle colors and styles at our temporary pop up shop. You may just come out of there with one for you at Gov Ball and one for Dad for Father’s Day…

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SXSW #eeeeeats in ATX

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In case you haven’t seen all of the excitement surrounding SXSW, the week long plus event is happening in our favorite city, Austin, Texas. The city is brimming with locals and tourists coming together for the common good of innovative ideas, technology, live music, film, food, you name it. S’well is in Austin for SXSW Interactive and you may have seen SXSW Limited Edition S’well bottles given out at the Spotify & Funny or Die houses, or maybe even SXGood Hub or in your VIP backpack at the Spring happy hour. We are taking over Austin right now- one bottle at a time #sxswell.

Seeing as the S’well team has some major foodies, we were able to find some time to to eat at some of the most impressive restaurants around Austin. A few of our favorites #eeeeeats were tacos at Veracruz All Natural & Torchy’s Tacos where we tried Migas Breakfast tacos. Migas is a popular Tex-Mex breakfast dish, consisting of a mix of scrambled eggs corn tortilla strips, onions, chile peppers, tomatoes and cheese, most often found in a breakfast taco. We felt like real locals trying them. Also a local Austin staple is Topo Chico, a mineral water that comes in this glass bottle that I had a packaging crush on (we even took ours home as a keepsake of Austin). And be sure to try a local favorite cocktail: Topo Chico mixed with local favorite vodka, Grapefruit Deep Eddy.

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Breakfast Tacos

Next up is the infamous Texas BBQ. Austin has this reputation for having the best brisket, housed in food trucks with crazy, long lines that sell out before 1 pm. So clearly needing to see/eat all of the hype, I braved the line at La Barbecue on Saturday morning, getting there at 11:20 am and walking to the picnic table with a tray of heaping pounds of meat around 12:45 pm. The line isn’t as bad as you’d think because on Saturdays, you can pump free beer from a keg while you wait in the salty heat. $33 got us enough meat to feed a full family. We loved the brisket but overall everything was amazing and lived up to it’s reputation. In case you still aren’t full from piles of pork, swing by Gourdough’s for donuts made of crazy concoctions.

We even had time to try a few more foodie favorites: Qui, Odd Duck and Uchi. Qui has an outdoor patio, Pulutan, with cheaper eats than their normal tasting menu. Qui had great cocktails and small plates, but the most noteworthy dish was the cheddar cheese ice cream sandwich. Odd Duck had some of the most innovative flavor combinations and was very veggie friendly. The favorite being the Sunchoke tater tots with deviled egg, beets and drizzled in  dill oil with a house draft ginger beer Moscow Mule to wash it down on the patio. Uchi is the queen of sushi in Austin and is known for being pricey but if you go for the daily Sake Social Hour, there is a select menu with cheaper food and drink prices. $3 Sake, anyone?!

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Odd Duck

Our final Austin food conquest was a big one- Whole Foods. The Whole Foods Headquarters is based in Austin so needless to say it’s the best of the best when it comes to Whole Foods. It’s HUGE with extra samples and a section for every food category you can think of. After aimlessly walking through the aisles and aisles of local food, we decided on the full blown sushi bar for a sashimi bowl and grabbed a smoothie on my our way out to sit in the large outdoors dining area.

So yes, SXSW is all about innovative thinkers and do-ers but also eaters. Don’t be afraid to gain a few pounds and definitely pack your stretchy jeans to ATX. Life is too short to say no to BBQ.

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S'well at SXSW

SXSW is upon us and we can’t wait to escape to the warm Austin sun. As we prepare and pack our bags, we wanted to share with you some of Team S’well travel necessities:

– 9oz Ocean Blue | Shimmer Collection S’well bottle to stay hydrated

Botkier White Warren Backpack to carry everything in style

Opening Ceremony Mophie Phone Charger because no one likes a dead phone

Nourish Energize Snacks to stay energized in between big taco and BBQ binges

SXSW Packing List

SXSW Packing List

If you’re looking to explore Austin outside of SXSW, you’ve got to check out The Afar Guide To Austin, giving you essential lists of the best places to sightsee, shop, and more.  If you’re hoping to get a taste of Austin, then look no further than Infatuation which will be running, talking, paneling and of course #eeeeeats-ing throughout SXSW.

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Want to meet team S’well? We will be all over Austin for SXSW. Come find our team at the Funny or Die house, the Spotify house and you may even see S’well bottles at Jimmy Kimmel Live, SXSW Interactive panel or every taco truck in the city. Tag #sxswell to join the conversation and view our live social feed here.