S’well launched its first-ever holiday film to showcase our bottles in a chic, yet innovative way. The spot, titled “Hydration Magic” is full of the same kind of optimism, joy, fashion and magic that the product itself embodies. While it features S’well as an object of desire, it also shows how S’well serves as a catalyst for unexpected surprise and delight.
“Hydration Magic” was the company’s biggest production yet, featuring 22 distinct characters and 10 additional extras (including some of our very own S’well team members). Directed by John Poliquin–a Canadian music video, commercial and feature film director–the film is set in a stuffy art gallery in need of a little inspiration. A water balloon fight quickly breaks out, drenching the guests and paintings with water. As the paintings are hit with water, the colors beneath the original blank canvases are revealed. The explosions of water were shot in slow motion, at 2500 frames per second, in order to capture the magic and beauty of water.
Take a look at our behind the scenes pictures and video and see what it was like to create the magic.
If you’ve been on our website, then you may have already met team S’well. But as our team grows, there’s more to learn about everyone! So we took a little office poll so we can get to know the little things about our team:
It’s how (almost all of) S’well starts the day, so we figured it’d be the best way to start our office poll. We drink A LOT of coffee in the S’well office, so much so that we have 3 different kinds of coffee machines that are used regularly.
Now that you had your coffee, how did you get to work?
We asked our team members to list all of the many ways of transportation they take to get to the office and were fascinated to see the different combinations. We tallied everything up to see which was the most used form of transportation.
You’re a New Yorker at work, but where are you from?
Home is where the heart is and we wanted to know where everyone’s hearts have their roots.
We’ll stop pestering you, go eat your bagel!
As a New York based company, we hold our bagels close to our hearts and stomachs. Depending on who you’re in the kitchen with, there’s always a chance someone else’s bagel will look just a little bit better than yours. So we asked everyone what they put on their bagels…so we can steal their ideas.