There was an amazing turnout for S’well’s first ever pop-up shop this past weekend. Fans came from around the world to support their favorite brand’s premiere at legendary NYFW, and we definitely made some new friends along the way. For 2 days straight we had people pouring out of our shop onto the busy streets of the Meatpacking District, fawning over our new collection of bottles. S’well premiered it’s newest Fall/Winter collection, which features some patterns that would match with even the most outlandish NYFW #swellstreetstyle ensembles. Shoppers were able to browse and buy the collection, including our newest limited edition 25oz bottle featuring Yoon Hyup’s artwork. Hyup was on-site Saturday to custom sign bottles and meet-and-greet fans. A steady stream of patrons posed for our luxe photo booth, filled up their freshly bought bottles at our Brita Hydration Station, and we even had visits from our furry friends. Below are some of our favorite shots from the weekend. Thank you to everyone who came out to celebrate S’well!