S’well is proud to be partnering with Alicia Keys’ charity, Keep a Child Alive. This incredible organization identifies and funds grassroots organizations in Africa and India which are providing dignified treatment and comprehensive, loving care to children and families affected by HIV. This week, for every limited edition S’well bottle sold, instead of the original 10% of proceeds going back, the percentage of proceeds going back to KCA will increase:
1 bottle = 10%
2 bottles = 20%
3 bottles = 30%
4 bottles = 40%
5 bottles = 50%
More about KCA:
Keep a Child Alive was founded in 2003 by AIDS activist Leigh Blake and 15-time Grammy Award-winner Alicia Keys. The organization began as an emergency response to the HIV epidemic, raising global awareness about the urgent and unmet need for HIV treatment in sub-Saharan Africa, and granting funds to community-based organizations to provide free, life-saving treatment to keep people living with HIV from needlessly dying.
The core mission is unchanged. This organization’s work has since grown to include the critical components that are necessary to support successful, life-long HIV treatment: comprehensive clinical care, psycho-social support, nutritious food and loving care. KCA now provides financial and programmatic assistance to nine innovative, community-based partners in Kenya, Rwanda, South Africa, Uganda and India.
We invite you to contribute to this good cause by purchasing a limited edition KCA S’well bottle this week with our increased percentage of proceeds going back to Keep a Child Alive.