S’well has always been committed to giving back to the community. So, when we heard about MillionTreesNYC, we jumped at the opportunity to help. MillionTreesNYC (MTNYC) is a citywide program whose goal is to plant one million new trees in NYC over the next ten years. They provide tools and host events dedicated to learning about the creation and preservation of trees in the city. This program is funded both by the City of New York and private organizations to make the city a cleaner and more beautiful place to live.
Our team decided to contribute to their cause by caring for the two male gingko trees outside of the S’well office. The continued care of NYC trees is another very important aspect of the MTNYC initiative. We were so excited about adopting our new trees that we posted a lovely photo on Instagram. After posting, we were contacted by the outreach coordinator of MTNYC named Jessica. She was so friendly and even provided us with a toolkit that contained gardening equipment and instructions for the care of our tree.
One afternoon, the whole team took the trek outside to help care for and beautify our new gingko trees. We cleaned out all of the trash from the tree base and added some fertile soil. We also chose beautiful flowers to plant underneath our new trees and even added a bird feeder to attract some local wildlife to our doorstep. We appreciated the many compliments from passerby’s and neighbors and hope to inspire others to care for other trees in the neighborhood.
Adding the new bird feeder to our gingko tree outside the S’well HQ
Charlie and Lana prepare to plant their flowers
Erin showing off her gardening skills
Now, it’s your turn– S’well needs help naming our two new ginkgo trees. We are hosting a naming contest and running now through July 31st. Please comment on our Facebook post with a name for our trees to enter. The top two names will each receive a 17oz Clubhouse S’well bottle!